By: Nick Gambino
If you’ve spent any time on the internet, you’ve probably noticed how your activity follows you from website to website and platform to platform. That’s why you get a more personalized experience with ads that are relevant to you. Website tracking with tools like Google Analytics is not only useful, but forms the foundation of effective online marketing. Whatever tool you use, beacons are what make it all work.
Beacons are the backbone of internet marketing and one of the most mismanaged yet essential elements for creating a solid foundation of tracking data. Being able to monitor customer engagement on your website, such as those on social media and video platforms, means you can create a more meaningful experience aimed at converting and retaining sales.
When you have hundreds or even thousands of brand interactions across endless domains and platforms, it can be a nightmare to implement a tracking mechanism manually, without some sort of automated system. And you are a group to do the steps, all by yourself. This is precisely where Tagmate comes in.
At its core, Tagmate is a tool for automating tag management in various fields using easy-to-use industry templates. The SaaS tool seamlessly integrates with your Google Tag Manager (GTM) account to make it easy to migrate things like analytics and marketing tags.
Using Tagmate will make you wonder why you ever tried to set up tracking pixels and other tags manually. Web developers, online marketers, product teams, or even DIY startups know what I’m talking about.
You can spend hours manually setting up proper tracking in your GTM while following all the best practices for data collection in Google Analytics. And even then, there are a host of coding issues and error messages. It is a waste of time and energy which has a rare equal.
Enter Tagmate and this operation becomes completely different. Setting up tracking with the Tagmate app takes you no more than five minutes. You will not create any manual configuration of tags, triggers or variables. This automatic tagging tool will do all the heavy lifting, eliminating wasted time and severe headaches right off the bat.
“There are over 40 pre-built industry templates such as eCommerce Add to Cart, Page Scroll Tracker, Lead Form Submission Tracker, Page Load Time Tracker, etc.”, reads the Tagmate website. “If you have an existing UA/GA3 setup and want to migrate your tags to the new GA4, Tagmate works seamlessly and with 100% accuracy.”
A marketer can add their marketing pixels from Google Ads or Facebook Ads in a snap to enable conversion tracking and attribution on their website. Plus, if you need a point-and-click UI to track any button, element, print, or custom contact form, Tagmate has a powerful Chrome extension that supports all types of CMS and website frames.
Now, Tagmate does not replace the GTM process. That’s not his goal. On the contrary, it is designed to make this process a breeze. Think of these models as more of an automated layer built into the GTM configuration, supporting these data requirements without having to code them manually. Using predefined tracking templates isn’t just a smart move, it’s the only one that makes sense.
With Tagmate reducing implementation cycles by over 75%, saving time and money, it’s obviously an easy sell. But this unique automated tool does it with 100% accuracy, compared to a manual GTM setup. As a result, you get fewer error messages, eliminating the need for a developer to debug errors.
So whether you’re looking to implement Universal Analytics or Google Analytics 4, you need an automated system that’s click, click, easy! That’s what you get when you use Tagmate.
Sign up for their 30 day free trial for guaranteed time, cost savings, accurate analytics and marketing tag setup. See for yourself how this solid foundation of data tracking is achieved by heading to Tagmate.app.