Twitter launches a new web game to make its privacy policy more understandable – TechCrunch

Twitter announced today that it has rolled out a new online video game to facilitate understanding of its privacy policy by users. The goal of the game, which is called Data Dash, is to educate people about what information Twitter collects, how the information is used, and what controls users have over it. The social media giant says the game is designed to help users learn how to “navigate the Twitterverse safely”.

Once the game is launched, you will be asked to choose the language in which you wish to play. After that, you will have the option to select a character. The game is played by helping a dog, named Data, navigate safely through “PrivaCity” avoiding ads, avoiding spammy DMs, and avoiding Twitter trolls. Each time you complete a level, you’ll learn more about Twitter’s privacy policy and what you can do to keep yourself safe on the platform.

The easy gameplay is designed to help users learn something with each level. The game was created by pixel artist and game developer Momo Pixel.

“Through Twitter Data Dash, we hope to encourage more people around the world to take charge of their personal information on our service and maybe even have a little fun in the process,” the company said in a statement. “Transparency is at the heart of our approach and we want to help you understand what information we collect, how it is used and the controls available to you.”

Twitter released the game as part of its broader effort to make its privacy policy easier to understand. The social media giant has revamped its privacy policy website to include less “legal jargon” and be easier to understand. Twitter has also reorganized the policy into three main categories: data collection, data use, and data sharing. There’s also a clearer explanation of how Twitter personalizes user experiences and the ads they see. The new website and the new privacy policy game are available from today in nine languages: English, Spanish, French, Italian, German, Japanese, Korean, Portuguese and Russian.

The launch comes a day after Twitter rolled out a new “Copypasta and Duplicate Content” policy to clarify how the platform works to combat spam and duplicate content. The social media giant first revealed in August 2020 that it would limit the visibility of copypasta tweets and is now highlighting what it considers a violation and the steps taken to limit the visibility of those violations.