Launches a New Messaging Channel: In-App Messaging in Mobile and Web Apps

Content of the article

Portland, OR, Sept. 08, 2022 (GLOBE NEWSWIRE) —

  • Combine in-app messaging with email, push, and text to create successful cross-channel campaigns and reach people on the channel most likely to work.
  • Provide a seamless and seamless customer experience with in-app messaging.
  • Get immediate reactions with data-driven in-app messages when users are most engaged., a leading customer engagement platform, has announced its new messaging channel: In-App Messages. The announcement follows the acquisition last month of Essential, an in-app messaging platform, which accelerated the company’s in-app mobile and web messaging capabilities. Customers using the platform can combine all of their communications in one place, creating a more seamless experience.

Content of the article

“Companies choose to have a single place where they manage all the messages sent by their company to their audience. By acquiring Gist, we were able to increase the value of our offer and offer customers a new channel: integrated messaging application for web and mobile.” – Colin Nederkoorn, CEO

In-app messaging lets businesses connect with their customers where they’re most engaged: in their app. This version combines in-app messaging with email, push, and text to drive results.’s metrics and analytics capabilities provide clear visibility into how in-app messaging is performing against other channels. Marketers can now create and manage a streamlined start-to-finish campaign workflow without unnecessary steps.

Content of the article

“ has a level of versatility that I haven’t seen on any other messaging platform. We’re really excited to start sending in-app messages for surveys, account reminders, and more. again.” – Matt Hayes, Email Marketing Manager,

For more information on in-app messages, please read the blog post.

About is a leading customer engagement platform for tech-savvy marketers who want more control and flexibility to create and send emails, push notifications, SMS and in-app messages to the application. has been recognized as one of the fastest growing private companies on the 2022 Inc. 5000 list and named one of the 2022 Inc. Best Workplaces. With 195 employees and growing, is a globally distributed team with people in 33 countries and headquarters in Portland, Oregon.