The Center for International Trade Expositions and Missions (CITEM) is leading the conversation on the future of the Philippines’ creative economy by bringing together local and international policymakers, creative entrepreneurs, industry experts and creatives at a 2-day digital conference from July 28-29. 2022.
Through its flagship Creative Futures 2022 event, CITEM’s CREATEPhilippines aims to celebrate Filipino talent and reiterate the economic viability of local creative industries. As one of the largest gatherings of the Philippine creative ecosystem, Creative Futures 2022 also fosters community and promotes our creative sectors to potential customers around the world.
The first edition of Creative Futures last year shared stories of creatives navigating the “new normal”. This year’s Creative Futures will highlight new opportunities following developments in the creative industries, including the approval of the Creative Industries Development Act in Congress.
“The Creative Industries Development Act is just the first step towards building our creative economy. CREATEPhilippines, through conferences like Creative Futures, contributes to efforts to boost our creative industries,” said Erwin Romulo, Creative Futures Program Director.
The theme for Creative Futures 2022 is “Tomorrow”. The main topics that will be presented include creative governance, gastronomy, advertising, design, cinema, music, tourism, heritage, dance, game development, electronic sports, fashion and the design of communication.
“The country has never been short of creative talent, as we have seen with the global recognition our creatives receive in almost every field. What we have fallen behind is institutional support and resources for creative industries, which the Creative Industries Development Law aims to address,” said CITEM Executive Director Pauline Suaco-Juan.
Creative Futures has collected case studies, presentations and sessions that cover both traditional and emerging creative segments.
The first day of the event includes the following presentations and speakers:
- ShootPH veteran producers Steve Vesagas, Steven Marolho and Chris Thorp discuss why the Philippines is an ideal location for international ad shoots and how ad productions benefit the local creative economy.
- Filipino creatives from around the world talk about managing success, creating the future they want, and sharing lessons learned along the way. This is a series of interviews with chef Tom Cunanan, fashion designer Anthony Alvarez Graff, stage producer Jhett Tolentino, book author Jenny Odell, session musician Tina Hizon, writer culinary Bettina Makalintal, creative director and chef Angela Dimayuga.
- Type63 founder and designer Jo Malinis talks about the definition of Filipino type through the work of five typefaces created by Filipino designers. Type63 is an online registry and catalog of Filipino typefaces.
- Asian Consulting Group’s Mon Abrea teaches lessons about life, love and taxation in a new web series, Dear Kuya Mon. Directed by Joel Ferrer, it stars Kat Galang and Jal Galang.
- A short documentary by Leonor Will Never Die director Martika Escobar will premiere at the event. The film chronicles the challenges faced by Filipino filmmakers after making the film. There will be a Q&A with Escobar and Monster producers Jimenez and Mario Cornejo after the screening.
Day 2 of Creative Futures is filled with the following line-up:
- Hon. Christopher “Toff” De Venecia discusses the immediate impact of the Creative Industries Act and how the upcoming Congress can craft laws that will further help the creative industries.
- The Game Development Association of the Philippines explains why it’s a good idea for Filipino creatives to consider making video games.
- Pasig City Mayor Vico Sotto and American design studio Alao Design, along with designers Kristian Henson and Monica Ramos, discuss a plan for how design can renew public spaces.
- Museo Pambata Executive Director Micah Pinto tells us how a children’s museum can be reinvented.
- AcadArena’s Ariane Lim sheds light on esports and why it’s the biggest it’s ever been.
- Fifth Wall Fest’s Madge Reyes discusses the ecosystem, opportunities and why dance is a viable creative industry.
- Musician Juan Karlos releases new songs and joins a panel on the future of music alongside representatives from the tech and public sectors.
The digital conference will also feature streaming on-demand sessions throughout the 2-day event. These include the Department of Tourism (DoT) ASMR series, which invites viewers to hear and not just see different places in the Philippines. Another immersive experience is the 360-degree video series, Across the Archipelago: The Pan-Philippine Highway.
The Intellectual Property Office of the Philippines (IPOPHL) will host a session on eligibility, benefits and duration of copyright protection. Youtube will also guide attendees through the evolution and impact of the online video space and its future.
Participants can watch the sessions Global Filipino creative and dear Kuya Mon at their convenience.
Apart from knowledge sharing, Creative Futures also provides opportunities for Filipino creatives through its network and exposure. The exhibition will showcase creations from the CREATEPhilippines directory and allow attendees to purchase high-end Filipino home, fashion and lifestyle products from online retailers from the digital sourcing platform and FAME+ storytelling.
Creative Futures 2022 is organized by DTI-CITEM in partnership with the Tourism Promotions Board (TPB), IPOPHL and Youtube.
Register at: https://hopin.com/events/creative-futures-2022/registration and participate in shaping the creative economy of the Philippines. To learn more about CREATEPhilippines, visit https://createphilippines.com/. Follow us on our social media platforms to get updates on Creative Futures 2022 and the latest trends and news on local creative sectors.
The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Department of Trade and Industry (DTI) committed to fostering the global competitiveness of Filipino Micro, Small and Medium Enterprises (MSMEs) , exporters, designers and manufacturers. . The agency aspires to the highest standards of creativity and innovation, spanning the home, fashion, lifestyle, food and creative sectors.
CREATEPhilippines is the country’s flagship trade promotion program that showcases the creative industries of the Philippines as a high-potential export sector and driver of economic growth.
It brings together the creative industries and champions local talent by organizing events that can create an enabling environment for the creative ecosystem to learn, network, and seize opportunities in the Philippines and beyond.
As a content and community platform, it promotes the creative industries and its products and services. It also offers a database to help Filipino creatives get sought after by global audiences looking for talent.
CREATEPhilippines is run by the Center for International Trade Expositions and Missions (CITEM).