August 20, 2022
1 minute watch
Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian does not report any relevant financial information.
From this Healio video perspective, Cynthia A. Matossian, MD, FACS, and David Evans, Ph.D., MBAdiscuss how content marketing can help promote a practice.
“Content marketing is really education about the benefits of the procedures you have and the things you can offer the patient, but not in a direct, procedure-specific way,” Evans said. “There are many ways to do content marketing. The easiest thing you can do is to use educational articles on your blog posts.