Experts discuss social media, web presence for eye practices, part 7

August 20, 2022

1 minute watch


Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian does not report any relevant financial information.

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From this Healio video perspective, Cynthia A. Matossian, MD, FACS, and David Evans, Ph.D., MBAdiscuss how content marketing can help promote a practice.

“Content marketing is really education about the benefits of the procedures you have and the things you can offer the patient, but not in a direct, procedure-specific way,” Evans said. “There are many ways to do content marketing. The easiest thing you can do is to use educational articles on your blog posts.