MAYO is among a growing number of B2B companies seeking certification for sustainable, goal-driven operations.
— Michelle Veasey, NH Businesses for Social Responsibility
PORTSMOUTH, NEW HAMPSHIRE, USA, September 27, 2022 /EINPresswire.com/ — MAYO Web Design + Marketing Services has become the latest sustainability-focused company in New Hampshire to receive B Corp certification after a long verification process.
Founded in 2002, MAYO is now part of a global B Corp network of more than 5,650 companies to use business as a force for good. B Corp’s mission is to change the way the world does business and inspire collective action to solve our greatest challenges. Part of this mission is the B Corp certification process, which sets high standards for social and environmental performance, accountability and transparency.
For MAYO, which documented its path to certification in the BComing a B Corp blog series, the decision to seek B Corp certification was the next logical step in the company’s evolution.
“We’ve been thinking about ways to serve the triple bottom line of people, planet, and profit for some time, and we wanted to find a way to advance that philosophy in a more comprehensive and transparent way,” said Carrie Mayo, the founder. and Creative Director of MAYO. “What most don’t realize is that we’re not the only ones doing this. We are seeing a dramatic increase in B Corp certifications in smaller B2B organizations like ours.
Although there is a perception that most B Corp companies are B2C companies, according to B Corp, the majority of certified B Corps serve the B2B market. Global consultancy McKinsey also noted an increase in demand for sustainable B2B services and products, predicting that “sustainability will fundamentally change the landscape of B2B businesses” and prove to be a long-term competitive advantage and brand differentiator.
“Over the past decade, corporate responsibility and sustainable business practices have become mainstream. Stakeholders – our customers, our employees and our communities – support businesses that use their power as a force for good and inspire others to join us,” said Michelle Veasey, executive director at New Hampshire Businesses for Social. Responsibility. “We are thrilled to see MAYO and others across the state formalize their continued commitment to social responsibility with B Corp certification.”
About MAYO Web Design and Marketing Services
A full-service web design and marketing agency, MAYO’s mission is to create brands that improve profits, while caring for people and the planet. For over 20 years, MAYO has worked with hundreds of businesses to create branding and marketing campaigns that increase revenue while minimizing waste. Using data to drive results, MAYO offers deep expertise in the energy, environment, construction and manufacturing sectors and is a member of 1% for the Planet and certified B Corp. To learn more, visit mayodesigns.com.
About B Lab
B Lab is a non-profit organization that serves a global movement of people using business as a force for good. B Lab initiatives include B Corp certification, administration of B Impact management programs and software, and advocacy for governance structures such as the Benevolent Society. B Lab’s vision is of an inclusive and sustainable economy that creates shared prosperity for all. To date, there are 3,000 certified B Corps in more than 150 industries and 64 countries, and more than 50,000 companies use the B Impact assessment. For more information, visit https://bcorporation.net
About MAYO Web + Marketing Services