London, Sept. 01, 2022 (GLOBE NEWSWIRE) — How has Web 3.0, also known as the “third generation of the evolution of the World Wide Web,” affected social media and marketers?
Web 2.0, initially seen as a big development for business, has allowed customers and brands to connect in ways they couldn’t before. However, data privacy came into play as the data was used for ad revenue.
This is where Web 3.0 was born, empowering users. Web 3.0, powered by blockchain technology, will be decentralized and allow websites and applications to process information intelligently using artificial intelligence.
An example of decentralization is that, for example, an Instagram post, which usually doesn’t show up on its Facebook or Twitter feed, can actually be integrated in the future.
Additionally, user privacy and data will not be sold for advertisements by large social media companies as was the case before. According to Search Engine Journal, “marketers and brands can be less reliant on big tech, like Google and Facebook, and focus more on community, creators, and even crypto.” Interesting, right?
Speaking about Web 3.0 and its impact on social media, Farhiya Ali, Chief Social Account Strategist at The Brains:
“A decentralized web will empower audiences. This will enable companies and businesses to build and nurture their relationships with their target audiences, enabling greater control over their high-level marketing strategies i.e. brand awareness, recall and recognition. Mark.
With the integration of cryptocurrency and social media channels, this will allow creators and businesses to monetize their content, meaning there won’t be much reliance on ads for content.
- Farhiya Ali, Senior Social Account Strategist, The Brains
The Brains is a leading digital marketing agency in London, focused on strategies that deliver unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328