Push notifications software helps businesses and app companies communicate directly with consumers through messages on a user’s smartphone and desktop system.
Push notifications help increase visitor traffic to websites or apps, and notify users about important updates and alerts related to a system process and commercial advertisements.
Push notification software helps app developers build user loyalty, drive user engagement, deliver user value, and increase customer conversion rates for businesses across different verticals.
The push notifications software displays crucial alerts on users’ lock screens and is mostly adopted for email marketing purposes.
Product companies are unable to reach more than 40%-70% of Android users due to network and device restrictions, but push notification software helps companies reach these customers and increases the conversion rate.
Global Web Push Notifications Market: Overview
The global web push notification software market is expected to grow at a significant rate by 2030 growing at a CAGR of 18% over the forecast period 2022-2030.
This technology is gaining traction among many mainstream mobile applications. For example, social apps like Facebook and Instagram send an alert when friends are nearby, or a retail app that notifies about a sale when customers are near that store.
This software helps businesses send messages directly to a customer’s computer or mobile device. Push notifications provide consumers with important alerts or updates and are intended to drive consumers back to a company’s apps or website.
Rising adoption of push notification software among various industry verticals would drive the market growth.
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Key Trends: Growth Drivers and Challenges
Increased adoption of push notification software for digital marketing
Push notification software plays a very important role in strong digital marketing campaigns. In the field of digital marketing, push notifications are applicable as an advertising strategy, whereby marketers inform their target audience about services and products via browser notifications on an array of devices.
Also, to the point of not sharing any personal information to subscribe to push notifications, there is no barrier to entry. This marketing strategy helps marketers generate huge amount of leads and uptake rate compared to alternatives like text and email. Thus, the robust ordering of digital marketing organization push notification software would boost the market growth.
Increase in mobile internet users to propel push notification software market growth
Many advances and emerging technologies are changing the mobile world, along with the increase in mobile internet data usage. Everything from subscriptions to time spent on mobile is increasing rapidly. The proliferation of mobile internet and smartphone access in emerging markets is creating exciting new opportunities for push notification software vendors.
Amazon Web Services
Global Web Push Notifications Market Segment Analysis:
On the site
The cloud-based market dominates the market share due to its lower cost and flexibility in accessing features that give a boost compared to On-Premise.
Based on company size
Small and medium enterprises
The demand for SMBs is expected to grow over the forecast years at a high CAGR as vendors plan to offer solutions for SMBs.
Media and entertainment
travel and tourism
Retail and e-commerce
Based on region
North America (US, Canada), Europe (UK, France, Spain, Italy, Germany), Asia-Pacific (India, China, Japan, South Korea, Australia), Latin America (Mexico, Brazil) , Middle East and Africa (UAE, Saudi Arabia, South Africa)
North America holds a major share of the push notification software market owing to the growing adoption of advertising tools and campaign management solutions by the advertising and marketing industry to increase customer base and due the presence of leading solution providers in the region.
The Asia Pacific push notification software market is expected to grow the fastest over the forecast period owing to the increasing adoption of technologically advanced software platforms to manage campaign operations, conversion rate and marketing. market risk in the region.
Main questions answered by the report:
What are the key growth factors, trends and challenges in the Global Web Push Notifications Market?
Which regional segment accounts for the largest revenue share in the global Web Push Notifications market?
Which prominent companies are contributing to the growth of the Global Web Push Notifications Market?
Main findings of the report:
In-depth information on regional analysis as well as other segmental analysis.
Market growth factors, challenges and trends.
Global Web Push Notifications Market is estimated to grow at a CAGR of 18% over 2022-2030
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