© Reuters. Why Web 3.0 and Fintech companies need traditional advertising, according to Baden Bower
Regardless of its size, the success of a business depends on how the public perceives it. Public relations, or public relations, is a crucial management technique used by companies to achieve their goals and improve their reputation.
Unfortunately, fintech companies, after receiving funding, focus their efforts on Google (NASDAQ:) Ads or SEO despite advertising’s ability to reach large audiences, which gives companies a bigger platform and more credibility. . Web 3.0 businesses often struggle to gain traction due to a lack of awareness or trust in them by their potential customer base.
Fintech companies often forget how crucial it is to find a great fintech PR agency with deep ties to the tech world or how advertising fits into their marketing mix because ROI is not not so clear. A feature on TechCrunch or Venture Beat can make all the difference to a fintech’s chances of raising their Series A (or beyond).
Here are five strategies for how advertising helps fintech companies grow faster than their organic growth rate, according to global PR agency Baden Bower.
Being seen as a trustworthy company by customers is a big plus, especially if you are revolutionizing finance. Because it’s based on real opinions and reviews from the outside world, public relations is essential to creating a remarkable brand that consumers can trust. Articles published in the media and on the internet are often objective because these messages do not come from your organization. This allows for a more candid conversation with customers, which can help boost your brand credibility.
A profitable choice
Public relations is a viable choice for small, medium and large businesses. By launching a public relations campaign, you can build credibility and trust in your business without having to spend a lot of money. Public relations leverages unpaid media exposure to increase interest and demand for your company’s products or services. Companies like Paypal and those now in Web 3.0 specialize in getting publicity on a global scale. Fintech companies can expand the reach of their businesses by doing this.
One of the most cost-effective marketing strategies is public relations (PR), which focuses on getting unpaid editorial coverage rather than buying ads. Speaking engagements, influencer placements, and thought leadership articles are a few ways to use PR to maximize your budget.
Rocketfuel for SEO
With the advancement of technology all over the world, SEO has gained prominence. A strong public relations campaign can increase your company’s Internet profile by getting you published on a number of well-known websites and other media. This can improve your SEO and propel your business to the top of search results.
By optimizing your brand content for search engines, you can improve visibility, which in turn exposes more people to your PR messages. If necessary, you can work directly with a PR agency because they know very well how to increase a company’s SEO.
Presents your brand as an industry leader
Public relations can give a distinctive touch and value to your material that will favorably distinguish your business from your competitors. Public relations explains why a potential customer should buy your products and why they should trust your company or your position. You can establish yourself as an authority in your industry by showing customers your knowledge, experience, and talents.
Public relations allows you to reach beyond your target audience
Public relations is a fantastic tool for reaching your target market. It allows you to take advantage of the widespread use of the internet and social media to interact with a wider audience, also frequently attracting attention on a global scale. For a business looking to increase awareness of its brand and the goods or services it offers, public relations can be a great tool.
It’s mind-boggling to imagine the millions of consumers you could possibly target by developing a single news article that ranks on the front page of Google News when you consider how you might be on TV, radio, internet news sites and print media with a single public relations campaign.
Public relations can actually help a company achieve its goals, but it requires the right strategy at the right time. Having trusted sources of information will help you thrive by increasing your brand recognition. In addition, customers who have a favorable perception of your brand will ultimately contribute to increased sales, which can only be beneficial.